Establishing a new digital customer journey is not always easy. Since the advent of multichannel and omnichannel, even the biggest brands and retailers have experienced failures despite implementing marketing strategies defined by specialists.
Self-service is therefore positioned today as the keystone of an efficient and profitable phygital strategy. But what is the self-service value proposition? Why has there been so much enthusiasm for this practice in recent years?
On Thursday 24 June at 7 p.m., attend the EBG30 Retail Decision Makers dinner organised in partnership with the Digital Innovation club EBG and IPM France. The evening will be an opportunity to informally discuss your business issues, with a focus on:
- The keys to successful self-service
- The many pitfalls to avoid ensuring your digital self-service strategy is profitable, to empower your shoppers and improve their point-of-sale experience.