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Interactive ticket kiosks of the Union des Bateliers Arcachonnais (Arcachon Boatmen’s Union)
Testimonial from Vincent Bigot, Digital Project ManagerUnion des Bateliers Arcachonnais
Testimonial from Vincent Bigot, Digital Project Manager
Testimonial from Vincent Bigot, Digital Project Manager
Since summer 2023, the Arcachon Boatmen's Union has deployed IPM France interactive ticketing kiosks in its sales booths located on the coast in Arcachon and Cap Ferret. These kiosks allow travelers to book their excursion or ferry trip, pay, and collect their tickets independently and instantly. Thanks to a quick and easy purchasing process, customers can choose their cruise, configure their reservation (times, passengers, options), enter their information, and proceed to payment. The ticket is issued in a matter of seconds.
These kiosks meet travelers' needs for flexibility and speed by offering a service that is accessible at all times. In Arcachon, we were facing growing demand from our customers for longer opening hours so they could book their tickets. In Cap Ferret, the issue was different: winter traffic was low, yet an agent was present full-time. The installation of a kiosk made it possible to reassign this person to tasks with higher added value.
The benefits of kiosks for customers and our teams
Thanks to interactive kiosks, customers can now purchase their tickets independently and at any time. Travelers who want to get through quickly prefer to use the kiosks or the website, which speeds up queues and optimizes flow management, especially during busy periods. This frees up time for staff, who can then devote more attention to advising and selling to customers who prefer human contact.
The installation of the kiosks did not result in any reduction in our staff. On the contrary, the kiosks automate repetitive tasks, such as booking and issuing tickets, allowing teams to focus on high value-added tasks. Reception staff have been very supportive of this change, seeing it as a complementary and reliable tool.
We have also seen a positive impact on the organization: where we used to open only two cabins in winter, we now have three available. This allows us to absorb peaks in visitor numbers and maintain optimal service.
The results are very encouraging: we saw a 50% increase in sales at the kiosks between the first and second years of operation (first half of 2024-2025). The interactive kiosks have thus become an indispensable addition to our points of sale.
Successful collaboration with IPM France
We collaborate with IPM France for several reasons:
- A smooth business relationship and attentive listening to our needs.
- Their solid expertise, particularly in the Transportation and Mobility sector
- Good technical anticipation of the integration of the LS-RESA booking software that we use.
- The quality of the solutions, services, and commercial proposals perfectly aligned with our expectations.
For us, the real added value of interactive ticketing kiosks lies in their ability to offer 24-hour service without increasing the workload of our teams, allowing them to focus on more strategic tasks and improve the quality of customer service.
